Branded Content Strategy Case Study

There are projects that, for various reasons, are particularly motivating: this is one of them. Laboral Kutxa asked us for a branded content campaign to deepen its commitment to grassroots cycling in the Basque Country and values as important as equality, diversity and coexistence.

With this in mind, we proposed to connect with the reality in the territory through the campaign "One stage, one commitment", giving visibility to three stories of overcoming and passion for cycling, with dynamism and non-conformism as a way of living and being in the world.

The videos speak for themselves, and we couldn't be more satisfied.