We are Talent
Without Middlemen

At sb and as digital designer, Alejandro carries out several creative and design tasks. He creates navigable prototypes, tests different variants to find the most suitable graphic solution and makes animations of all kinds. He does not stop until he finds the best option for each objective.

If we talk about his cultural tastes, we have to mention his favorite movie, series, musician, and book: the horror movie Hereditary (he likes it a lot, although he is not sure if it is his favorite one), Breaking Bad (one of our favorite series at sb), the rapper Sticky M.A., and Flatland: A Romance of Many Dimensions by Edwin A. Abbott, respectively.

What is more, his knowledge of digital marketing, SEO and ecommerce enhances his abilities to convert leads into potential clients. In fact, Alfonso is someone who can spot new business opportunities in the most unlikely places: a tennis court, the popcorn queue ... even the morning traffic jams on the M30! Such a socially active person could only come from the capital.

Alfonso knows more about the latest issues and trends than the Twittersphere, although he always has time to check the news that is really important—the weather, because canceling weekend plans is always a hassle. When he is not knee-deep in work, you'll find him in the countryside, his refuge, or reading about history, his passion.

His perfectionist character is reflected—day by day—in the execution of social media strategies. He collaborates in the Social Media Department as a junior social media executive. So much perfection can make other people despair, although everything is compensated by his friendly attitude.

And, as nobody is perfect, Arnau has a big problem remembering names or titles… Although he is clear about his favorite movie, Seven, and his preferred show, The Wire. But, if we ask him what book he would recommend, he is more undecided. He hesitates between Cuatro amigos (Four Friends) by David Trueba, and Slightly Out of Focus by Robert Capa. He also doubts a lot about his favorite singer or band. It could be Tom Misch, Manolo Garcia, Amy Winehouse, Skinshape.... (Good thing he has a hard time remembering names, right?). 😆

Her education in Translation and Interpreting from the University of Vigo and in Management of Public Relations and Communication Agencies from the Autonomous University of Barcelona is crucial in our Social Media Department and adds value to Smartbrand's internationalization and multilanguage services.

Bibi's restless spirit has taken her to 16 different countries throughout the world, ending up in Barcelona. However, what Bibi misses the most about her homeland are her dogs (Yuli and Laika), her cat (Greison), and her turtles (Rick and Morty). Nonetheless, she has learned to shake off her morriña with her favorite hobby: drinking vermouth on Sundays in El Born.

Cristina works as a social media executive and is an essential support in the Customer Service that our Organic Department manages. She is a responsible, hard-working and resilient person, who at the moment, does not dare to manage French accounts because she believes that she still has to significantly improve her French despite having a grandmother of that nationality (we are sure she is exaggerating).

This cuisine lover—she dares to make any recipe—is a huge Harry Potter fan. In addition to watching non-stop all the movies of this incredible saga, she confesses that all of her pajamas are related to this famous wizard.

Curious and organized, among her usual tasks are creation and execution of communication strategies for social media. She is also in charge of the dynamization and Customer Service of different accounts within the Social Department.

Our favorite TikToker confirms that 'white noise' is very effective for sleep. Videos that have hairdryer noises stand out on her Forever Favorite List. She is also a faithful supporter of RCD Espanyol, a Spanish soccer team. We see this assiduously in our follow-up meetings, where she wears a wide range of jerseys from her beloved club—at the same time that she makes us green with envy with her weekend plans.

As sb's managing director, he takes things much more calmly than in the pool, using his degree in Business Administration and Management, and master's in Account Auditing for budget control, billing and a host of other graphs and excels. If you’ve got numbers to deal with (and not just ones and zeros), it’s Eder you need!!

Her bachelor's degree in Journalism and Communication Sciences from the Complutense University of Madrid and her experience in Marketing and Communication make Engracia the perfect match for the Organic Team of Smartbrand. She is a breath of fresh air for the Social team in the management of social networks and the planning of special actions.

If you put together a millennial with a person from the silent generation, the result is Engracia. A “geek” who adores Catan, movies, series... and who combines all of it with her "nana" hobbies: sewing bags, hats or fanny packs; doing the football pools every week; and playing Bingo every other Sunday.

Trained in the military academy of design at Elisavia, he has led his team to victory on numerous fronts, from special operations such as Artistamundo.com to large-scale coalition battles such as Telefonica International Wholesale Services.

Without doubt, Enric is our best latest generation design weapon.

Her extensive experience in managing large Google Adwords and SEO campaigns and being a natural polyglot (she speaks German, French, English, Italian and Portuguese) bring added value to Smartbrand, where she provides support as a PPC Specialist (AWF).

Energetic and positive, Eva has one declared phobia: bad coffee. In fact, she often tells of how she travelled to Japan with her own coffee-maker in her carry-on luggage! We hope Smartbrand's coffee is to her liking. We wouldn’t want to join George Clooney and Jaime Cantizano on her blacklist.

His specialties are Business Management, Tech Marketing, Digital Marketing, Strategic Marketing, and above all, conveying passion to the whole team.

For Iñigo, to-do's, emails, Discord channels or new tools to optimise and automate processes are never enough. We dare you to find a tool that Iñigo hasn’t already been using for over two years. Name it: ________

Although if pushed to find one of Iñigo's defects, perhaps it would be that he lives in an eternal full-volume loop of Disney's soundtracks (Frozen, Moana, Encanto...). The collateral damage of being a dad at the whim of my daughters.

She works as a Junior Social & Influencer Marketing Executive at sb. She provides support to our Influencer Marketing Department throughout the different campaigns we create for our clients—from mappings to monitoring ongoing collaborations.

If we talk about her personal tastes, her favorite movie is The Boat That Rocked and her favorite series is Peaky Blinders. She also loves music! She likes the rock music made by the British band Arctic Monkeys. And if she had to choose a book, she would pick Le Voisin by the Parisian writer Tatiana de Rosnay.

A keywords addict, Javi puts his language in the service of an idea or a goal, never forgetting that, overall, he is building a brand.

Do a Google search for "what is a gamer?" or "who is a gamer?" or "meaning of gamer” and you'll probably find a photo of Javi ... or a link to this biography. Because Javi is a proper gamer, as well a wearables addict, and often boasts that no one could beat him at Arkanoid on the Atari. Having seen his PS Network profile, we believe him, LOL.

P.S. We hope no one notices that we asked him to write his own search engine optimized biography of Javier Calleja.

She is determined, perseverant and always achieves what she sets out to do. And she proves it every day working and leading the Influencer Marketing Team at sb—where she obtains great results in the campaigns we run for our clients.

In her spare time, you will find her enjoying a good book or cyclically reviewing a Tarantino movie—of which she declares herself a fan. Maybe that explains her refined musical criteria and the little smile she flashes every time she opens the trunk of any car.

Industrial engineer with a master's in Communications Management, Josu has specialized in Online Marketing and Strategic Marketing in recent years. And as head of marketing & innovation, his mission is to ensure that innovation is part of every process we carry out, as well as to detect and implement new trends in the sector.

Josu is a big music lover (indie to an EPIC level) who denies a youth establishing himself as king of ALL the dance halls in the best place in the world for a Basque: Benidorm. He also believes that there can be no better childhood than the one he had in the 80s. It's also the only one he has experienced, though.

In his extensive experience, he has worked with more than 100 clients and has audited hundreds of websites—which has allowed him to learn and discover very useful tools in the world of digital marketing. All this know-how and his comprehensive Data Studio templates are fully implemented in sb's Digital Acquisition Department.

Leaving aside the professional part of Juan's work, he has many favorite movies. Although, if he had to choose one, he would pick Interstellar. His favorite series is The Wire and his go-to book is Deep Work by Cal Newport. As for music, his favorite band is The Beatles—which leads to interesting debates among the people of sb. Are they overrated? Are The Rolling Stones better? We love to gossip! 😜

With a Degree in Audiovisual Communication and studies in New Communication Trends, Laura assures us that she will never have too many Twitter accounts to streamline or Facebook events to attend. The only difference is that while the accounts do get streamlined in record time, she is more "Interested" in the events than actually attending them.

As a pilates teacher and winner of the prize for the fastest bivouac at her Scout camp, our social team lead has managed (after long hours of meditation and zen) to make herself the perfect colleague for [sb_url url_relative='people/marc-tortosa' target='_blank' rel="noopener" texto='Marc'], and they are occasionally seen sharing hiking routes. Everything fits.

With a background associated with the literary world, Lluch works as a Social Media Executive at sb. She collaborates in the management of social networks and in the planning of the strategies that we develop for different clients. She also participates in the ideation of special and tactical actions.

If we ask her about her cultural tastes, she says she's addicted to This Is Us and a loyal follower of two great Spanish podcasts: "Deforme Semanal" ("Weekly Misshapen") and "Estirando el chicle" ("Stretching The Chewing Gum"). If we talk about music, the list gets longer: Zahara, Amaia, Missy Elliott, Vulfpeck, Manel, Amy Winehouse... But if we move on to books, choosing becomes more complicated for her. She really likes Esta herida llena de peces (This Wound Full of Fish) by Lorena Salazar. And if she had to go to a desert island, the book she would take with her would be... her eBook. 🤣

This social media executive applies all his creativity to copywriting and planning strategies for the social media profiles of the clients we work with at sb. He also performs different analyses to detect possible improvements.

His favorite movies are The Great Beauty and Toy Story 3, and his favorite series is The Good Wife. But, to this day, he has not managed to get Aquí no hay quien viva—the first one, the real one—out of his head. With this confession, more Smartbranders have acknowledged being fans of this Spanish series... Most surprising is that Luis has time to see Juan Cuesta's Community reruns, but not to see memorable classics, such as The Godfather. 😱

She studied Leadership, Entrepreneurship and Innovation at Mondragon University. With her specializations in Digital Marketing, Automation and Growth Hacking, Maialen is an extremely organized, transparent and curious marketer. And after having worked at Dog Vivant (seriously?), she joined Smartbrand as a junior growth marketer, where she continues evolving at a great pace.

Our young Duranguesa says that she has a bad memory for names, and that is why she has a notebook where she writes down all the countries where she has been. (She must have visited 26, although she doesn't remember much). As a good Smartbrander she's also fond of TV shows, but she "cheats a bit" because she watches the last episode of each season to avoid surprises. The rest of the Smartbranders were very grateful that she didn't spoil the end of Game Of Thrones :)

"As much prudence is needed to rule an empire as a Twitter account", he often says, and Marc is a very prudent boy and a quiet man, like John Wayne in that great John Ford movie.

His Twitter bio says a lot about him: “Cinema • Sci-fi • Music • Warhammer 40k • Books • Drink more coffee than I ought to”. In fact it says more about him than he does himself ;-).

As head of client services, his duties vary and include the day-to-day running of the Service Department, supporting the strategies and proposals developed by the different teams and contacting and managing our clients.

Catalan by birth but Navarran at heart, Nacho is a socially hyperactive person who always has something to do. Meeting up with him is not easy, but if you manage to, rest assured that there is no detail from TV series, music or comics he isn't ready to comment on. And you can always bring a smile to his face by asking how many burpees he's done today. The crossfit community has made him one of their own!

His innocence (he thinks he is smaller than he really is), his agility and constant happiness make him the perfect companion. And his positive presence and gift with people make Otto ideal for breaking the ice in the first meetings with our clients. Thanks Otto!

Obedient, hyperactive and always ready to have fun, Otto would give his life for any of us. The immense love he feels for every member of the team makes him a guard dog with honors, ready to defend us from any situation ... as long as no jamón bones get in the way ;).

This Vigo native is a vegetarian cooking enthusiast who exclusively practices the religion of Jamie Oliver in her kitchen, preparing succulent tupperware boxes of the highest class every day ... though the odd combination lets her down. She would never ever include steamed vegetables or, worse still, Russian salad in her dishes!

Her specializations in Motion Graphics and Digital Publication Design, make Patricia brave enough to add a rotoscoping effect (frame by frame) to an animation.

A pernickety detail-obsessive, she only creates exceptional designs because, to quote a verse from the famous Vanilla Ice song, “Anything less than the best is a felony”. Hang on. Quoting Vanilla Ice. Come on, Patricia.

Two words define her: dynamic and curious! She works as a junior finance executive, generating payment proposals, controlling invoicing, following up on budgets and providing administrative support. Despite being very organized and always having everything under control, her mother still thinks she is a mess. We won't get into family arguments. But at Smartbrand we can only say that we are delighted to have her on our team.

Her favorite movie is one that she used to watch when she was a child: Spirit: Stallion of the Cimarron. And her beloved series is Game of Thrones. (Although she wasn't very happy with its ending). Queen is the music group she likes the most. Although, when she has a bad day, she prefers to listen to Adele. And if she had to choose only one book, she would choose Brave New World by Aldous Huxley.

In his daily work as a Junior Motion Designer, Said develops the images and animations that are part of the different projects within the Experience Design Department. Here we can see his proactive, organized and detail-oriented character.

If we move on to his personal tastes, he enjoys any movie (especially animated ones) and any musical style; although if he had to decide, he would choose Up and the punk-rock music of Green Day. If we talk about his favorite series, he thinks he liked Breaking Bad more than The Walking Dead. And if he could only pick one book, The Diary of Anne Frank would be the one.

Sofia studied Advertising Management and Design, and during that period she cultivated a great passion for the golden ratio. At sb, she puts into practice her vision and knowledge as a Digital Designer, and combines graphic design functions with her skills to develop websites, banners and whatever is necessary to meet the needs of our clients.

When she talks about her personal tastes, she makes clear her passion for animation. Her favorite series is Steven Universe, and her favorite movies are Lilo & Stitch and Spirit: Stallion of the Cimarron. As for reading, her favorite book is Anne of Green Gables by Lucy Maud Montgomery. And if we talk about music, she doesn't have any favorite band or singer (or maybe it is something she is embarrassed to say openly... 😈).

He is cheerful but also a very sociable and empathetic person. He applies these characteristics within the Influencer Marketing Department, where he is in charge of mappings, negotiations and the follow-up of the actions that we carry out with the media and other communicators.

During his free time, he loves discovering new places and people, as well as enjoying a good meal with friends... Considering that his favorite breakfast is fuet with banana, nothing he orders can surprise us.

Our head of protocol is characterized by his strong personality, his distinguished gait and great self-assurance; he is able to intimidate both Otto and Duna.

Aware of the gravity of his duty, Troy keeps watch to ensure compliance with protocol rules, always hoping for some infraction to be committed in the office so he can tip off Iñigo ... prior payment in snack form (vegan, please).

A graduate in Humanities and Audiovisual Communication with extensive knowledge of psychoanalysis, Víctor considers himself a proud expert in banal culture, a specialization achieved through years of devotion to conversations condemned to ostracism.

As a selfless SEO specialist (AWF) and observer, Víctor is able to decipher the minds of internet users to devise techniques that help webpages get better rakings. Nevertheless, he confesses that linkbuilding strategies are a punishment from the gods for having given up his courtly love for literature and essays.