Social Media case study

When PlanetadeLibros first spoke to Smartbrand, they needed to unify the many partners that managed their channels (editors, designers, community managers, photographers, videographers) to centralise communication in a single voice. The main challenge was to understand the register they used and, above all, to internalise it and make it their own to transfer it to all written, graphic, and audiovisual communication channels. Not only has this been achieved, but the public that has historically interacted with PlanetadeLibros channels has responded positively regarding engagement, interactions and visits.