PPC case study


Digital Acquisition

Subcategories: Google Ads, Social Ads, Data Monitoring and Digital Design

The importance of a suitable target selection

After some incursions into the Growth methodology, Almirall S.A. asked us to carry out an acquisition campaign to locate and attract talent interested in presenting innovation projects to research challenges posed by the company. The recipe for capturing such a niche audience was the combination of carefully designed audience segmentation and sequenced impact planning. If we add to these ingredients through optimisation and compelling creativity, it's no wonder that the campaigns are a success. That said, it sounds easy, but it is not ;)

Almirall - PPC case study

final conversions achieved
web traffic generated
reach achieved
Almirall - PPC case study
"Smartbrand has been able to adapt digital marketing techniques to the search for innovative solutions in our areas of interest. It has been a continuous learning experience for both parties, sharing knowledge from disparate and distant fields, achieving good results regarding the number of proposals and the visibility of the Almirall brand"
Maribel Crespo
AlmirallShare Expert
Almirall - PPC case study