SEO Success Story

Daitsu, Eurofred's air conditioning and aerothermal brand, faced a complex challenge following its recent website migration: recovering lost organic traffic, increasing visibility for generic sector searches, and building brand authority in a highly competitive market. The brand needed not only to recover positions but also to achieve sustained growth across multiple markets (Spain, Portugal, and Chile), with a focus on sustainability and energy efficiency.

To address this, we designed and implemented a comprehensive SEO strategy with five core objectives: recovering pre-migration traffic levels, growing brand searches, reducing awareness gaps about Daitsu and its differentiating values, increasing visibility for generic air conditioning terms, and positioning the brand within the aerothermal universe.

Our strategy is built upon high-value content creation, exhaustive technical optimisation, development of new landing pages for unanswered opportunities, and intelligent internal linking that connects the blog with the online shop. We implemented specific actions for each market, prioritising Spain, then Portugal, and Chile.

As a result, Daitsu's organic traffic has grown despite the broader sector trend, which is experiencing widespread declines due to changes in the search ecosystem. Particularly noteworthy is the growth in non-branded generic keywords, enabling Daitsu to position itself beyond brand recognition and capture qualified traffic throughout the decision funnel.