Catalana Occidente Group

Digital Strategy Case Study

Category:

Digital Strategy

Subcategories: Digital Marketing Plan, Strategy & Content Hub, Community Management, Advertising & Hacks, Influencer Marketing, Content Creation, Social Monitoring, Ideation & Prototyping, UX Design, UI Design, Digital Design, Motion Graphics, Social Ads, Google Ads and Analytics & Data Monitoring

A transmedia strategy and interactive storytelling to achieve emotions

As a digital marketing agency, if we propose a branding campaign, it must have a strategy behind it and measurable objectives to aim for. We suggested this to Catalana Occidente when they entrusted us with their branding campaign: different lines for the other companies in the group and a multi-platform dissemination plan so that each user can view the content wherever they are and at their own pace. One site, multiple video pieces, programmatic advertising, remarketing, social media and a dash of influencers to tell our story.

Catalana Occident Group - Digital Strategy case study

Unravelling the "My little things" campaign

39,5M
media impressions
6
main videos in 3 campaign phases
+100
media capsules and transmedia content pieces
Catalana Occident Group - Digital Strategy case study
Catalana Occident Group - Digital Strategy case study

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