Altaya Fantalks

Digital Events with Influencers case study


Social Media Marketing

Subcategories: Community Management, Influencer Marketing, Social Listening, Digital Design and Motion Graphics

Online events: where influencers and audiences connect

One of the fundamental pillars of our influencer marketing management includes trying to squeeze in active collaborations to optimise the available budget and maximise the campaign's efficiency. With this objective in mind, we created Fantalks for the Altaya brand: online events where influencers on a specific topic meet and comment on current events in the sector and discuss them, all accompanied by the precise but controlled presence of the Altaya brand. This differentiated way of presenting the product allows us to capture the attention of a niche and very similar target, thus successfully contributing to the generation of brand awareness and the influencers' prescription of its products.

2 countries
users reached
live users
Altaya Fantalks - Digital events with influencers case study
Altaya Fantalks - Digital events with influencers case study

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