Strategy and Action Plan Success Story

Instant Factoring turned to us for strategic research ahead of its entry into the Spanish market. Our objective was clear: uncover business opportunities and spot competitive gaps in the factoring sector. Using a mystery shopping methodology and an in-depth competitive analysis, we accurately mapped the local financial ecosystem by evaluating products, onboarding processes, user experiences, and the communication strategies of top market players. Our research revealed a promising, underserved group: small businesses and self-employed professionals with immediate liquidity needs—traditionally overlooked by conventional banks. Strategic analysis reveals key differentiation levers and entry barriers, enabling Instant Factoring to tailor its successful Romanian model to the specific dynamics of the Spanish market.