Influencer Marketing case study

Artika Books decided to include influencers in its marketing mix to promote its new artist's book "Los sueños de Frida Khalo" and thus transfer the prestige and quality of its works to a new prescription channel. At sb, we were in charge of finding a suitable pool of influencers that would impact a similar target, transmitting the brand's essence and values to them, and providing the celebrities with the necessary materials so that they could communicate this to their audience. This attention to form and the constant desire to maximise the available budget marked the campaign's success.