Social Media Success Story

Niantic selected Smartbrand to create Pokémon GO's TikTok content in Spain, aiming to connect a global franchise with a local audience. Our strategy involves creating content that combines the game's universal essence with unique Spanish cultural elements, delivering an authentic and relatable brand experience. This adaptation achieved outstanding results: the profile saw exponential growth in views, interactions, and engagement, creating a vibrant and committed digital community. The strategy not only made the content go viral among Pokémon fans but also expanded its reach to the entire Spanish gaming community, solidifying the brand’s digital relevance in this market.