SEO Success Story

RACC, leader in mobility and roadside assistance services in Spain, trusts Smartbrand to evolve and strengthen its SEO strategy in a digital transformation context marked by the emergence of AI Overviews and new Google features. Despite a complex environment in which global organic traffic faces downward pressure, we developed a strategy focused on the highest-value business verticals.

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We implemented a phased annual SEO plan that prioritises the strategic verticals of insurance and driving schools. Through an exhaustive initial audit covering technical SEO, web architecture, content, linking, and competitive analysis, we identified opportunities for improvement and high-impact quick wins. A key component of our strategy is the detailed analysis of AI Overviews' impact on business keywords, which enables us to understand which terms retain their traffic potential and prioritise resources on searches where RACC can continue to capture visibility effectively. Subsequently, we designed specific strategies for each vertical, optimising search intent alignment, improving internal linking, and reinforcing topical authority.

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This strategic approach remains alive and adaptive thanks to continuous monthly monitoring, which allows us to track positioning evolution, detect new opportunities, and adjust priorities in line with business needs. This phased working methodology, with continuous optimisation and agile coordination with the client's internal teams, demonstrates how it's possible to grow in what truly matters—business keywords—even when total traffic is affected by algorithmic changes. Thus, RACC maintains and strengthens its organic positioning in terms of high commercial value, successfully adapting to changes in the search ecosystem and maximising the return on SEO investments.