User-Centered Research case study


Experience Design

Subcategories: User-Centered Research, Ideation & Prototyping, UX Design and UI Design

Optimising the experience and conversion with the end user in mind

ESL approached Smartbrand to improve the conversion of their site and optimise the experience offered to their users. Given that their target comprises several very different types of buyer personas, we developed user tests to understand the drivers and motivations of each one of them. We thus adapted a content architecture that minimised the available options while still fulfilling its informative function. Together with the client, we fed back their sector knowledge with our expertise in Experience Design to create a usable and converting website.

ESL - User-centered research case study

screens designed (UX/UI)
user tests in 5 countries
improvements detected after testing
ESL - User-centered research case study
ESL - User-centered research case study

We build
with your customers

Construimos relaciones con tus clientes - Smartbrand