Marc Tortosa
director of digital media
With a degree in Psychology and a master's in Digital Marketing, Marc leads Smartbrand's digital media strategy — uniting the social media and design units under a single, coherent vision. His approach blends strategic analysis, multidisciplinary team management, and business acumen to build high-impact digital ecosystems.
He actively drives the adoption, development, and evolution of AI in digital media, leading the transformation of how the unit produces visual content and manages social media at scale using proprietary AI tools.
He often says "Governing an empire requires as much prudence as managing an Instagram account" — and Marc lives by it. Measured, calm, and quietly authoritative, he’s the John Wayne of John Ford films: the kind of person you want leading the charge.
He also holds the dubious honour of being Smartbrand's highest daily coffee consumer — and ranks fifth among those who've published a book. Cause and effect, perhaps. 😉
