Digital Repositioning Case Study

Category: Experience Design
Subcategories: User-Centered Research, Ideation & Prototyping, UX Design and UI Design

We changed the digital positioning of BH Fitness in 6 months

The name BH has been synonymous with sport, cycling and the spirit of self-improvement for over 100 years. The project of repositioning the brand internationally was guided by that spirit, and motivated those involved to work flexibly, adopting the point of view of the end customer, co-creating solutions and applying exponential technologies to generate efficiencies with direct impact on the generation of potential clients.
BH Fitness case study - hero


new leads vs previous website


organic traffic visits


scalability and autonomy in web management

BH Fitness case study - hero
BH Fitness case study - hero
BH Fitness case study - hero

We build
with your customers

Construimos relaciones con tus clientes - Smartbrand
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