Subcategories: User-Centered Research, Ideation & Prototyping, UX Design, UI Design, Digital Design and Motion Graphics
Strategic collaboration in the digital transformation process
The automation sector is immersed in a profound digital transformation. Clients are increasingly well informed and have changed the purchasing process; until recently the purchasing cycle was much longer, now it has shrunk, leading to shorter, more personalised production. The dealership is no longer the focal point: users visit them to get to know the car, but the final decision may be made online. The new generations respond much more to digital environments and QUADIS, working with Smartbrand, continues advancing its transformation in this direction.