Planeta DeAgostini

Guerrilla and Influencer Marketing Case Study

Category: Social Media Marketing

Subcategories: Strategy & Content Hub, Community Management, Customer Care, Social Ads, Influencer Marketing, Social Listening, Digital Design and Motion Graphics

Influencer marketing generates conversions

Planeta DeAgostini has very niche, varied target segments and short communication campaigns. In this context, Planeta DeAgostini understands that it must not only connect with customers through traditional mass media or have a presence in social networks but that this connection and presence must be produced with excellent and credible content that generates traffic to the website and, ultimately, conversions. This is what Smartbrand and Planeta DeAgostini jointly achieved through influencer marketing.

Made with WhatCulture for The Infinity Gauntlet // UK

Made with MikelTube for MAXILIME & Co. // Spain

Made with Superheros et Compagnie Jouets for SHARKS & Co. Maxi Edition // France

+326k

influencer content interactions in Spain and France

+5 mill.

views of influencer videos in Spain and France

+50.000

referred visits to the website in Spain and France

Made with Kiosko Sandra for Gorjuss Figures // Spain

Made with iLuTV for Naruto Shippuden Figures // Spain

Made with Los Juguetes de Arantxa for Magiki y MAXILIME & Co. // Spain

"If I had to highlight something about Smartbrand, it would be the ability to reach where the big agencies can't and its business orientation. Smartbrand understands us, and we understand them".