An international company that has undergone a recent branding change urgently needs to generate awareness and leads potentially interested in its B2B services in 8 countries. This brief gave rise to one of the most international, comprehensive and highest ROAS (Return On Ad Spend) ongoing acquisition campaigns we manage at sb.
The roadmap to turn the challenge into success has been:
Research and benchmark to understand the reality of Sensormatic in each target territory.
Localised strategy for each country.
Set up and creation of campaigns with personalised objectives per country.
Constant optimisation and continuous proposal of improvements.