Social Media and Influencer Marketing Case Study

For the launch of the WOW Fashion Girlz collectible dolls in the Italian market, Smartbrand was asked to conceptualise a digital action centered around social media and influencer marketing. The main goal was to generate notoriety in a short period of time and with immediate effect. Smartbrand provided a comprehensive strategy that began the moment the product was available in kiosks. It focused on highlighting the brand's identity and creating attractive content to stand out in such a competitive sales line. Once the target audience was identified, the strategy was geared towards leveraging the brand's own social media profiles and collaborating with influencers to create a big impact in terms of participation, interactions and, eventually, conversions.