Enric Viladoms

Enric Viladoms was already commanding design forces in Iñigo's previous projects. His good nature and exceptional ability to turn ideas and wireframes into polished, validation-ready designs make him an indispensable pillar at Smartbrand.

Trained at the military academy of design that is Elisava, he has led his troops to victory on numerous fronts — from special operations like Pokémon GO to full-scale coalition campaigns for DeAgostini, Banc Sabadell, and Daitsu.

Today, he leads the design department's advance into generative AI — commanding the "AI Enhancement" system that integrates Claude and Freepik to transform how we produce visual content, multiplying capabilities without sacrificing quality or strategic judgement.