Iñigo Flores
founder
Iñigo Flores is Smartbrand. Perhaps because he's its founding partner — and certainly because he embodies the passion, perseverance, hyperactivity, and transparency that drive the entire team.
His specialities are business management, AI applied to marketing, digital marketing, and strategic marketing.
For Iñigo, there are never enough to-dos, emails, Discord channels, or new tools to optimise and automate processes. Try to find a tool Iñigo hasn't used for at least 2 years. Name it: ________ And when it seems he's already tried everything, he's still thinking about what new AI tool we can develop to enhance our services and teams.
If we had to find one flaw, it's that the only thing Iñigo hasn't managed to optimise is his family diary. Mountains and family are his refuge: the places where he disconnects to reconnect with the passion and energy he then brings back to Smartbrand. That balance is his true superpower.
