Pablo Ruiz
social ads specialist
If you need someone who combines serenity with results, Pablo Ruiz is your specialist. This 30-year-old professional based in Terrassa has an unconventional background that makes all the difference.
With a degree in Sociology from the University of Granada and a master's in Digital Marketing, Pablo understands a key principle: behind every click is a person. His sociological foundation allows him to read audience behaviour and anticipate what truly drives them to act. That human insight, combined with his experience in graphic design and his obsession with data, gives him an uncommon triple vision: he knows what captures attention, why it does so, and how to measure it so that every pound counts.
He has over five years of experience specialising in performance and paid campaigns, mastering platforms such as Google Ads, Meta Ads, TikTok Ads and Amazon Ads. His approach goes beyond green numbers on a dashboard: he builds sustainable campaigns that scale intelligently, optimising ROAS without losing sight of conversion quality.
When he's not optimising bids or analysing data in Looker Studio, you'll find him climbing in the mountains (where he says his most complex strategies become clear), rummaging through second-hand record shops for vinyl, or lost in an arthouse cinema session.
