Laura Ros

Valencian and not a fan of horchata? Laura is living proof — though her credentials stay firmly intact thanks to a deep devotion to arroz al horno. A tireless traveller and sharp professional, she knows that scrolling is never leisure: it's pure data mining. If a new social media trend is emerging, she's already analysed it, written the report, and run the test before your coffee's even brewed.

As Marc's right hand, she steers the social team's day-to-day with a healthy obsession with data and digital trends. Her standout skill right now is weaving AI into the team's workflows — from automated planning to intelligent customer care — making sure technology multiplies impact without ever crowding out strategic thinking.

There's just one place AI hasn't managed to impose order yet: her desk. Between a post-it collection worthy of its own exhibition, notebooks overflowing with ideas, and the occasional rogue coffee cup, Laura embodies the art of order within chaos — and it's exactly that combination that means nothing ever slips through the cracks.