Josu Tellaeche

head of AI & innovation

If anything has defined Josu since childhood, it's his curiosity to understand and appreciate the world around him, as evidenced by his Netflix documentary viewing history. Perhaps that's why his training and professional experience are so multidisciplinary.

An industrial engineer with a master's in Communications Management, Josu has specialised in online and strategic marketing in recent years. As Head of AI & Innovation, his mission is to lead the integration of artificial intelligence across all our processes and services, ensuring that AI amplifies our creativity without replacing it. He's also responsible for identifying and implementing new technological trends in the sector, always with a focus on measurable results and responsible use.

Josu is passionate about music (indie at EPIC levels) and disowns a youth in which you could find him reigning as king of ALL the dance floors at the best summer holiday destination in the world for a Basque: Benidorm. He also believes there couldn't have been a better childhood than the one he had in the 80s. Mind you, it's the only one he's ever known...