Laura Serrano

Laura Serrano has one clear principle: behind every profile is a story worth telling well. Creative and curious (when something catches her interest, she goes into full research mode), she's spent years turning that curiosity into content strategies that build community and deliver measurable results.

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A graduate in Audiovisual Communication from the UAB, Laura has built her career managing social media for brands across sectors as diverse as lifestyle, sport, gastronomy, culture and television. Her experience spans the full cycle: from strategy and content planning through to creative execution, real-time event coverage, photo and video editing, paid media, and direct client management in pitches and both national and international campaigns.

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Away from the screen, you'll find Laura travelling, playing sport, reading or writing — always up for a good meal and a good story.